as key west's most sought after boutique, blue cleverly combines the latest trends in accessories with an array of today's hottest clothing designers. written up in vogue magazine as the place to find the “luxe basic tee”, blue's contemporary yet accessible style has broad appeal – with none of the attitude. Located in old town near the historic seaport

casual to sophisticated

Blue is the Key West Premier boutique to satisfy all personalities and figures for both men and women. With 15 years of experience Blue has managed to accomplish and carry an amazing array of true designer labels with an eclectic mix of style and a wide price range. There truly is something for everyone at Blue. The Bluebells can’t wait to dress you!